CELEBRATING 110 YEARS

JOIN US IN CELEBRATING 110 YEARS OF MOSCOT CRAFTSMANSHIP AND STYLE AS WE ENTER OUR 12TH DECADE IN THE BIZ.

Over the years, we've built a rich heritage rooted in timeless design and the vibrant culture of New York City. To commemorate this milestone, we’re embarking on a groundbreaking journey through time, blending the past and future by recreating NYC style from each decade using cutting-edge Artificial Intelligence and traditional photography – a true first in the eyewear world.

Learn more about the campaign.

1915

The 1910s marked an era of rapid industrialization, where practicality and durability defined fashion. As cities expanded and modern manufacturing rose, The HAMISH exemplifies the sturdy construction demanded by the era.

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110 years of MOSCOT

1915

The MOSCOT optical roots were first planted by Great-Great-Grandpa Hyman Moscot, who arrived from Eastern Europe via Ellis Island in 1899. He began selling ready-made eyeglasses from a pushcart on Orchard Street on Manhattan’s Lower East Side, and by 1915, opened the family’s first Shop at 94 Rivington Street.

MOSCOT in the 1910s
MOSCOT in the 1910s
DISCOVER

THE HAMISH

As cities expanded and modern manufacturing rose in the 1910s, The HAMISH, with its classic P-3 shape and authentic cable temples that hugged the ears and straddled the nose, exemplifies the sturdy construction demanded by the era.

SHOP HAMISH
The HAMISH: Classic cable temples, intricate filigree texturing, and handcrafted metal
The HAMISH: Classic cable temples, intricate filigree texturing, and handcrafted metal
SHOP THE DECADE

Great-Great-Grandpa Hyman arrives from Eastern Europe via Ellis Island

Hyman, first generation, in front of first Shop at 94 Rivington Street

Hyman sells eyeglasses from a pushcart on Orchard Street

1920s

The 1920s, known as the Roaring Twenties, burst with economic prosperity and cultural liberation. Hyman’s son, Great Grandpa Sol, at just 15 years old, joined the family business in 1925, dispensing quality customer service and eyewear at fair prices – an ethos that would ring true generations later.

MOSCOT in the 1920s
MOSCOT in the 1920s
DISCOVER

THE TUCHUS

The TUCHUS captures the era’s daring spirit with its sleek, round frames and high nose bridge, echoing the artistic expression and flair of a time when jazz and style redefined societal norms. It’s a perfect reflection of the decade’s embrace of creativity and individuality.

SHOP TUCHUS
The TUCHUS: Signature two dot rivets, key hole nose bridge, and acetate tips
The TUCHUS: Signature two dot rivets, key hole nose bridge, and acetate tips
SHOP THE DECADE

Hyman, first generation, also known as "Mr. MOSCOT, Sr."

MOSCOT at Delancey Street

Sol serves in the war

Sol with his buddies

Sol, second generation, proudly displays his first car

Sol with his buddies

1930s

The 1930’s, defined by the Great Depression, saw fashion shift toward practicality and understated elegance. As economic hardship reshaped society, extravagant styles of the previous decade faded; simpler, more functional designs took center stage.

MOSCOT in the 1930s
MOSCOT in the 1930s
DISCOVER

THE MILTZEN

Introduced in this era and named after Uncle Heshy (known as Uncle Miltzen, don’t ask us why), The MILTZEN, with its timeless round shape and minimalist design, became the symbol of quiet sophistication, embodying the strength and perseverance that marked the decade.

SHOP MILTZEN
The MILTZEN: Signature adjoined dot rivets, key hole nose bridge, and real glass lenses
The MILTZEN: Signature adjoined dot rivets, key hole nose bridge, and real glass lenses
SHOP THE DECADE

Sol and his wife Sylvia

MOSCOT at 119 Orchard Street

"The Modern Equipped Eye Examination Room" at 119 Orchard Street

The MOSCOT Finishing Lab in the '30s

Business card for 94 Rivington Street

MOSCOT at 94 Rivington Street

MOSCOT in the '30s

Sol, second generation

Ad for 94 Rivington Street

The MOSCOT Finishing Lab in the '30s

Ad for 119 Orchard Street

Sol and Joe Hamill, who has a bar on Rivington Street, at Ellis Island

1940s

After the Great Depression came World War II, a global conflict that reshaped political borders and profoundly affected civilian and military lives. The 1940s saw fashion become more utilitarian and functional, driven by wartime rationing and necessity. Clothing and accessories were designed for practicality and longevity with simple lines and durable materials.

MOSCOT in the 1940s
MOSCOT in the 1940s
DISCOVER

THE VILDA

The VILDA, with its sturdy construction and straightforward design, reflects the era’s emphasis on practicality and durability. As materials were rationed and designs simplified, this frame’s sharp lines and sleek cat-eye silhouette add a touch of elegance to an era that balanced style with utility.

SHOP VILDA
The VILDA: Classic cat eye shape, saddle nose bridge, and signature three dot rivets
The VILDA: Classic cat eye shape, saddle nose bridge, and signature three dot rivets
SHOP THE DECADE

Sol and Sylvia with their three children, Danny, Beverly, and Joel, celebrate Joel's birthday

MOSCOT on the cover of The New Yorker

Great-Grandma Sylvia returns from a cruise - and today, she adorns all MOSCOT Tote Bags

Eye exam card for 118 Orchard Street

Sol and Sylvia, second generation

MOSCOT at 118 Orchard Street

Sylvia and Sol with Beverly, Joel, and Danny at Coney Island

1950s

The 1950s heralded a post-war economic boom. In 1951, Great Grandpa Sol’s charming and dedicated son, Grandpa Joel, took over the “House of MOSCOT,” quickly making his mark and passing on the family’s values to the next generation.

Introduced during this era, The LEMTOSH became a symbol of mid-century sophistication.

MOSCOT in the 1950s
MOSCOT in the 1950s
DISCOVER

THE LEMTOSH

With prosperity on the rise, fashion embraced tailored suits and polished looks. The LEMTOSH, with its distinct keyhole nose bridge and classic shape, captures the balance of form and function, embodying the refined elegance and confidence that characterized 1950s style.

SHOP LEMTOSH
The LEMTOSH: Signature diamond rivets, key hole nose bridge, and handcrafted Italian acetate
The LEMTOSH: Signature diamond rivets, key hole nose bridge, and handcrafted Italian acetate
SHOP THE DECADE

MOSCOT in the '50s

Sol, second generation, behind the counter at 118 Orchard Street

"Sol's Thrones," tongue-and-groove chairs, at 118 Orchard Street - and today, in our Shops around the globe

MOSCOT at 118 Orchard Street - above Natlea Luncheonette, a local fave

Joel, third generation, joins the family business with a legacy of charm and devotion to customers

Joel and his wife Theodora on their honeymoon at the beach

MOSCOT at 118 Orchard Street, home for eight decades

Joel with his buddies

Joel goes fishing

Sol takes a vacation in Cuba

1960s

The 1960s ignited a cultural revolution, where bold experiments in fashion, art, and social norms challenged the status quo and pushed for progressive change. In eyewear, a variety of lens colors grew in popularity. MOSCOT  introduced handmade, dip-dyed Custom Made Tints™ in shades like Big Apple Fade, Mellow Yellow, Denim Blue, Limelight, and American Grey Fade. Joel’s son Dr. Harvey (4th Generation) got his first job tinting in the lab!

MOSCOT in the 1960s
MOSCOT in the 1960s
DISCOVER

THE NEBB

The NEBB, with its chunky, rectangular frame and bold, assertive design, captures the spirit of rebellion and individuality that defined the decade. As the era’s style icons pushed boundaries, this frame stands out amongst the rest.

SHOP NEBB
The NEBB: Handcrafted Italian acetate, saddle nose bridge, and signature two dot rivets
The NEBB: Handcrafted Italian acetate, saddle nose bridge, and signature two dot rivets
SHOP THE DECADE

MOSCOT in the '60s

Sol's porter Tony parks his bike after an eyeglass delivery

MOSCOT at 118 Orchard Street

MOSCOT at 118 Orchard Street

MOSCOT at 118 Orchard Street

MOSCOT at 118 Orchard Street

1970s

The 1970s saw the rise of the counterculture movement, with bold fashion choices and alternative lifestyles rejecting mainstream values. Oversized statement-making pieces became popular, reflecting the era’s embrace of individuality and self-expression.

MOSCOT in the 1970s
MOSCOT in the 1970s
DISCOVER

THE SHTARKER

As aviators became synonymous with individuality and self-expression, The SHTARKER is a statement piece for people seeking to break away from convention. Featuring a double-bar nose bridge, oversized frames, and bold design, the frame epitomizes the daring style of the 1970s.

SHOP SHTARKER
The SHTARKER: Handcrafted metal, silicone nose pads, and custom made tints
The SHTARKER: Handcrafted metal, silicone nose pads, and custom made tints
SHOP THE DECADE

MOSCOT at Orchard Street in the '70s

Joel and Sol, third and second generations

Harvey, fourth generation

MOSCOTEERS in the '70s

Sol with grandson Harvey and son Joel at the New York City Bicentennial

1980s

The 1980s celebrated power dressing, where bold shoulder pads, sharp suits, and statement-making accessories became symbols of confidence and success in the corporate world. In 1986, Dr. Harvey joined the family business as the first Doctor of Optometry, ultimately founding MOSCOT Mobileyes non-profit and MOSCOT Music to support artists in downtown NYC.

MOSCOT in the 1980s
MOSCOT in the 1980s
DISCOVER

THE SHEISTER

The SHEISTER, with its classic teardrop aviator shape and wrap-around frame front, embodies the era’s love for strong, assertive designs. This frame is a key accessory for those looking to make a bold statement, capturing the decade’s blend of ambition and style.

SHOP SHEISTER
The SHEISTER: Handcrafted Italian acetate, key hole nose bridge, and classic aviator shape
The SHEISTER: Handcrafted Italian acetate, key hole nose bridge, and classic aviator shape
SHOP THE DECADE

Orchard Street in the '80s

Sol and Joel, second and third generation

Harvey Moscot, fourth generation, joins as first Doctor of Optometry

Harvey Moscot, fourth generation, joins as first Doctor of Optometry

MOSCOT at 118 Orchard Street

1990s

The 1990s saw the rise of technological advances that shaped pop culture and set the stage for the digital age. Minimalist styles dominated, with a focus on casual, effortless looks like grunge and streetwear.

MOSCOT in the 1990s
MOSCOT in the 1990s
DISCOVER

The MOYEL

The MOYEL, with its sleek wire frames and understated, vintage-esque design, captures the era’s minimalist aesthetic. As the decade’s fashion embraced simplicity, this frame is a symbol of the cool, pared-down style that defined the 1990s’ blend of tech-driven innovation and relaxed, everyday wear.

SHOP MOYEL
The MOYEL: Handcrafted metal, titanium nose pads, and custom made tints
The MOYEL: Handcrafted metal, titanium nose pads, and custom made tints
SHOP THE DECADE

MOSCOT in the '90s

Joel's youngest son and Harvey's brother Kenny joins

MOSCOTEERS in the '90s

MOSCOT at XXXX

Great-Grandpa Sol's slogan "Your Vision is Our Concern"™ remains true today

MOSCOTEERS in the '90s

MOSCOT Mobileyes, founded by Harvey, provides eyecare to those in need

MOSCOTEERS in the '90s

2000s

The 2000s were marked by a blend of futuristic tech enthusiasm and retro fashion revivals, influenced by major global events like the dot-com bubble burst and the rise of social media. Fashion embraced both digital-forward looks and nostalgic styles, creating a unique mix of old and new.

MOSCOT in the 2000s
MOSCOT in the 2000s
DISCOVER

THE ZEV

The ZEV is named after Great Grandpa Sol’s cousin Zeyfer Braunstein (Zev for short). This frame, a classic P-3 shape handcrafted from metal and Italian acetate, reflects the decade’s mix of sleek innovation and retro charm, as the era fused cutting-edge trends with throwback influences.

SHOP ZEV
The ZEV: Signature acetate tips, silicon nose pads, and classic P-3 Shape
The ZEV: Signature acetate tips, silicon nose pads, and classic P-3 Shape
SHOP THE DECADE

Kenny, fourth generation

Joel's wife Theodora and MOSCOTEER Marilyn

MOSCOT opens its second Shop in New York City

MOSCOTEERS in the '00s

MOSCOT Music, founded by Harvey, connects fans with musical artists

2010s

The 2010s were defined by the rise of social media influencers along with global events like the economic recovery and growing social activism. In 2013, Dr. Harvey’s son Zack, a formally trained industrial designer, joined as the first Chief Design Officer and fifth generation Moscot.

MOSCOT in the 2010s
MOSCOT in the 2010s
DISCOVER

The ARTHUR

2010s’ influencers and tastemakers embraced both heritage and forward-thinking designs. The ARTHUR, based on The LEMTOSH silhouette but with a similar profile and business-ready keyhole nose bridge, remixes classic with contemporary fashion, becoming a symbol of refined style for the modern era.

SHOP ARTHUR
The ARTHUR: Signature two dot rivets, key hole nose bridge, and slim Italian acetate
The ARTHUR: Signature two dot rivets, key hole nose bridge, and slim Italian acetate
SHOP THE DECADE

MOSCOT in the 2010s

Dr. Harvey with father Joel and son Zack

MOSCOT at 108 Orchard Street

MOSCOT opens at 26 Rue de Temple, Paris

MOSCOT partners with smart on a Limited Edition LEMTOSH and smart cars in honor of the 100th Anniversary

Zack, fifth generation, joins as first Chief Design Officer

MOSCOT opens the first Shop in Europe at 37 Beak Street, London

2025

Finally after 106 years, in October 2021, MOSCOT permanently moved to 94 Orchard Street.  With over a century of expertise and a global presence of over 25 Shops and 2,500 retail partners in 50 countries, MOSCOT continues to thrive in the 2020s.

MOSCOT in the 2020s
MOSCOT in the 2020s
DISCOVER

The DAHVEN

The DAHVEN, crafted from thick block acetate and rich tonal hues, embodies the era’s spirit of personal expression and forward-thinking style. As the world continues to navigate change, this frame captures the essence of the 2020s – bold, inclusive, and stylish.

SHOP DAHVEN
The DAHVEN: Handcrafted Italian acetate, key hole nose bridge, and custom made tints
The DAHVEN: Handcrafted Italian acetate, key hole nose bridge, and custom made tints
SHOP THE DECADE

Zack continues to incorporate family heritage and NYC in his designs

Zack and Dr. Harvey, fifth and fourth generations

MOSCOT opens its global lens manufacturing facility in New York

Designing and prototyping in NYC, using the highest quality materials

MOSCOT opens two Shops in Los Angeles

MOSCOT opens three Shops in Milan and Rome

MOSCOT has more than 25 Shops around the globe: London

Today, MOSCOT is available in over 50 countries including Thailand

The MOSCOT Mobileyes Foundation partners with Music Will for Punk & Beyond: Legends of the Lower East Side to open music programs in local public schools

The Moscots secure their fate in the Lower East Side at 94 Orchard

Harvey and Zack in Rolling Stone Germany

SHOP THE COLLECTION
HAMISH SUN
$360.00
TUCHUS
$330.00
MILTZEN
$330.00
MILTZEN SUN
$350.00

LETTER FROM THE MOSCOTS

To Our Extended MOSCOT Family


We’re so grateful for your support over these past 110 years. As 4th and 5th Generation Moscots, we proudly honor a legacy that began with Great Great Grandpa Hyman’s pushcart on Orchard Street in 1899. With 30 Shops worldwide and exciting plans for more, we continue to share our commitment to exceptional eyewear and service guided by Great Grandpa Sol’s motto “Your vision is our concern!”™

Thank you for being part of our story. Here’s to many more chapters together.