This season we celebrate the individuals who make New York, well New York! From storytellers, creators, to visionaries, these are the people who don't just live in the city, but shape its very identity. And at MOSCOT, we're honored to be among them. Adding our own legacy to this Living History.
Stephen Dubner, Freakonomics Radio Host & Author, rounds out his intellectual look with The COSNIC in Pine/Pewter.
From his warmly lit recording studio on The Upper West Side, Stephen brings economics and human behavior to life - taking data and transforming it into great stories. As co-author of Freakonomics and host of its hit podcast, he uncovers the hidden forces shaping everything from education to, yes, eyewear choices - giving MOSCOT our own moment in Episode 597! With a journalist's curiosity, he makes sense of the world in a way that's as sharp as his eyewear.
Lucie Franc de Ferriere, Baker & Owner of From Lucie, wears the effortlessly soft MAYDELA in Vintage Rose for a comfortable everyday look. Now that's some pretty sweet style!
In the city that never stops craving something new (& sweet!), Lucie has baked her way into New York City’s heart. Originally from the French countryside, she turned a pandemic passion into one of the most celebrated bakeries in the city - earning praise from The New York Times and Vogue alike. From her charming East Village shop, appropriately named From Lucie, she creates confections that are both timeless and unexpected - infusing classic French baking techniques with delicate floral arrangements that make each bite a work of art, much like the city itself.
Founder of Sunday to Sunday, Gurpreet Singh's TRAIF SUN in Bamboo an updated on the classic aviator, shows off his modern style.
Behind the counter at Sunday to Sunday, Gurpreet isn’t just making a latte, he’s making a community. Just down the block from The MOSCOT Lower East Side Shop on Orchard Street, his cafe has become a downtown staple, where culture, creativity, and conversation flow as freely as his drip coffee. In a city that’s always changing, spaces like his keep the communal history of the city alive - one cup at a time.
"I'm obsessed with MOSCOT. The MEKLER is a must-have. I love the color and the way it looks on me." - Todd Snyder, Menswear Designer & Founder of Todd Snyder
In a city where style speaks volumes, Todd is the master of the conversation. With his eponymous label, Todd Snyder, he has redefined American menswear with his timeless essentials and modern statement pieces. A longtime friend of MOSCOT, he too has woven his love of NYC into the DNA of his brand. Whether on the runway or the streets of Manhattan, his vision reflects the city itself - bold, ever-evolving, and undeniably New York.
Calvin Johnson, Jazz Musician, appreciates the classics like The LEMTOSH in Black-Crystal, just like a jazz standard.
Jazz runs through Calvin’s blood. Raised in a family of musicians from New Orleans, he brings the soul of the South to the streets of New York, writing and performing music that feels both deeply rooted and entirely his own. Whether performing at The Django or Lincoln Center, his sound is proof that jazz, like the city, isn’t just a thing of the past - it’s happening now.
Beni Metsch, Owner of Jean's and Real Estate Broker, opts to make a statement in the big and bold SHTUP SUN in Tortoise with Chestnut Fade Custom Made Tints™.
A true New York character, Beni is the man behind the scenes of some of the city’s most iconic late nights. As the owner of Jean’s, a restaurant and club that feels like a secret handshake, and a savvy real estate investor, he brings his signature mix of old-school charm and new-school hustle to every venture. Always in a velour tracksuit, with his furry friend Cici by side, Beni doesn’t run the scene - he is the scene.
Claire Stern Milch, Digital Director of ELLE, wears The NEW SPILKES SUN in Tortoise featuring New York Rose Custom Made Tints™ for a fashion-forward color combo.
At the helm of ELLE’s digital presence, Claire is always one step ahead of the trends shaping fashion. As the force behind the magazine’s online voice, she curates the moments and movements that define the industry, keeping readers in step with what’s next. Just like NYC, Claire effortlessly blends style and substance, always with MOSCOT in the mix.
Christian Coleman, Tennis Instructor, serves both aces and looks in his GAVOLT SUN in Dark Green.
Walk through the Lower East Side, and chances are, you’ll run into Christian - effortlessly stylish, racket in hand, always on the move. A natural storyteller and neighborhood tennis legend, he knows the history of every block and every character who’s shaped it - including iconic table tennis champion Marty Reisman. Whether perfecting his backhand or sharing a story, Christian embodies the timeless charm of NYC (always framed by his signature MOSCOT eyewear, of course).
Broadway actress, Mikaela Secada's SHTARKER Gold with Chestnut Fade Tints is as striking as her stage presence.
Bright lights, big voice - Mikaela was made for Broadway. Originally from Miami, she brings an electric energy to the stage, singing and dancing her way through the city’s most recognizable theaters. With a personality as magnetic as her talent, she embodies the magic of a New York performer; living proof that in this city, dreams don’t just happen, they take center stage.
